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Press Release #1

LONG VERSION - (scroll down to view the short version)
August 17, 2006
For release between 8/17 and 8/30.



“MEDIA REVOLUTION” – New Media Group Scheduled to Meet

A new not-for-profit organization forming in Humboldt County plans to hold its first meeting this month to discuss how to organize the citizen media movement - locally, nationally and beyond. The group, under the initial name of Citizen Media Net, holds an ambitious goal: to bring about a “total revolution” in the way Americans get their news and entertainment. “After this revolution, ideas and information will flow not just from the top down, but from everywhere to everywhere,” says Paul Benson, Arcata resident and founder of the group.

The group aims to provide all types of citizen media-makers - amateurs and pros alike - with the facilities, equipment, and training they need to create powerful media content and deliver it to a mass audience. “Rather than complain about mainstream media,” explains Benson, “we’ll simply build our own media system - of, by, and for ordinary people.”

By bringing strategic organization and support to the emerging citizen media movement, Benson suggests that the group can help bring about an age in which independent citizen media-makers can compete directly with “Big Media.” An age, he says, in which ordinary citizens will not only consume media content, but produce it.

Benson asserts that citizen media will be ‘the next big thing.’ “That’s why Apple is touting its new 'iLife' suite, an all-purpose set of tools designed for citizen media-makers. Both Apple and Microsoft are bundling audio and video editing software right into their operating systems. And people are using these tools, too. Citizen media is sweeping across cyberspace. Anyone with iTunes and a broadband internet connection is already set to discover a world of citizen audio and video programming, for free, through the magic of podcasting. It’s already starting to make traditional radio and TV look a bit obsolete. And who's producing the shows? Regular people like you and me. All signs are pointing to citizen media.”

“Our goal,” he continues, “is to take the citizen media movement to the next level – to ramp it up and turn it into a new media revolution, where the power of the press truly is in the hands of the people, where it belongs.”

Much of Benson’s "revolutionary" vision involves the idea of collaboration. “With our help, citizen media-makers will have, at their fingertips, the tools they need to begin combining their skills, talents, and equipment with those of other media-makers. Working collaboratively in groups, we as individuals will no longer be held back by our own personal limitations, or by our lack of professional media experience. By collaborating, one person’s weaknesses are compensated by the strengths of another. Collaboration will make our media projects better, and as our content improves, we’ll draw larger audiences. As more and more people tune in, citizen media will be increasingly recognized as a credible alternative to mainstream media. Perhaps it will even become the mainstream.”

The meeting is planned for Thursday, August 31st, at 7PM, at the Green Life Evolution Center in Blue Lake. Directions and more information can be found at www.newmediarevolution.net.

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______________________________________

SHORT VERSION:


“MEDIA REVOLUTION” – New Media Group Scheduled to Meet

A new not-for-profit organization forming in Humboldt County plans to hold its first meeting this month to discuss how to organize the citizen media movement - locally, nationally and beyond. The group, under the initial name of Citizen Media Net, holds an ambitious goal: to bring about a “total revolution” in the way Americans get their news and entertainment. “After this revolution, ideas and information will flow not just from the top down, but from everywhere to everywhere,” says Paul Benson, Arcata resident and founder of the group.

The group aims to provide all types of citizen media-makers - amateurs and pros alike - with the facilities, equipment, and training they need to create powerful media content and deliver it to a mass audience. “Rather than complain about mainstream media,” explains Benson, “we’ll simply build our own media system - of, by, and for ordinary people.”

By bringing strategic organization and support to the emerging citizen media movement, Benson suggests that the group can help bring about an age in which independent citizen media-makers can compete directly with “Big Media.” An age, he says, in which ordinary citizens will not only consume media content, but produce it.

Benson asserts that citizen media will be ‘the next big thing.’ “That’s why Apple is touting its new 'iLife' suite, an all-purpose set of tools designed for citizen media-makers. Both Apple and Microsoft are bundling audio and video editing software right into their operating systems. And people are using these tools, too. Citizen media is sweeping across cyberspace. Anyone with iTunes and a broadband internet connection is already set to discover a world of citizen audio and video programming, for free, through the magic of podcasting. It’s already starting to make traditional radio and TV look a bit obsolete. And who's producing the shows? Regular people like you and me. All signs are pointing to citizen media.”

“Our goal,” he continues, “is to take the citizen media movement to the next level – to ramp it up and turn it into a new media revolution, where the power of the press truly is in the hands of the people, where it belongs.”

The meeting is planned for Thursday, August 31st, at 7PM, at the Green Life Evolution Center in Blue Lake. Directions and more information can be found at www.newmediarevolution.net.

 

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 NOTE: Citizen Media Net has been renamed United Citizen Media
All rights reserved, 2007.